The Monarch

Media Blog

Inspired by Errant Snapdragons

On the eve of Thanksgiving, a day when all posts seem to be about turkeys, stuffing and pies, today I'm actually taking a break and writi...

The Perfect Time for Rebranding

Is there really a perfect time to update your company's logo, your website or even just refresh your company brand? For me it was now and...

Marketing vs Branding vs Advertising – What’s the Difference?

The terms marketing, branding and advertising are often used interchangeably. However, branding and advertising are actually a part of th...

Avoiding Ad Overkill

Have you ever watched TV or listened to the radio and thought to yourself, "If I hear or see that ad ONE MORE TIME I’m going to scream!?"...

Diversification: It Applies to Advertising, too.

I was sitting with my financial planner one day, and he was talking about market fluctuations, stability, risks, growth, equity, blah, bl...

Marketing Budget Planning - To Cut or Not to Cut?

For businesses working on a calendar fiscal year, the stress of the holiday season is nothing compared to the stress of planning budgets ...

How to Sustain Your Brand During COVID

Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” If you look back to throu...

Your Customer Won’t Come Looking for You

When it comes to advertising, one of the biggest challenges business owners and marketing executives face is a common one: Where do they ...

Should we use Digital or Traditional Advertising?

The answer is … yes, please! If you are a business owner or marketing executive, I’m fairly certain that you have pondered this very ques...

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