The Monarch

Media Blog

Ten Years and Counting!

What? Ten years? I am finding it hard to believe that this week, back in 2012, I made the boldest decision of my life and launched my own...

When Hiring a Media Buyer Makes Sense

Business owners and marketing department managers have a multitude of tasks to do on any given day: operations, staff meetings, project...

Advertising is Just a Part of Growing a Business

Marketing and media strategies in place? Check. Advertising plans are negotiated and placed? Check. Customers coming in the door? Check....

Advertise, Rinse, and Repeat

Do you remember the instructions that were on shampoo bottles years ago that read "lather, rinse, and repeat"? While it was an...

3 Reasons You Should Trust People Who Admit Their Mistakes

I believe it’s a safe statement to say that we all make mistakes, whether in our personal or professional lives. You know that feeling,...

Inspired by Errant Snapdragons

On the eve of Thanksgiving, a day when all posts seem to be about turkeys, stuffing and pies, today I'm actually taking a break and...

The Perfect Time for Rebranding

Is there really a perfect time to update your company's logo, your website or even just refresh your company brand? For me it was now and...

Marketing vs Branding vs Advertising – What’s the Difference?

The terms marketing, branding and advertising are often used interchangeably. However, branding and advertising are actually a part of...

Avoiding Ad Overkill

Have you ever watched TV or listened to the radio and thought to yourself, "If I hear or see that ad ONE MORE TIME I’m going to scream!?"...