The Monarch

Media Blog

3 Reasons You Should Trust People Who Admit Their Mistakes

I believe it’s a safe statement to say that we all make mistakes, whether in our personal or professional lives. You know that feeling,...

Marketing vs Branding vs Advertising – What’s the Difference?

The terms marketing, branding and advertising are often used interchangeably. However, branding and advertising are actually a part of...

Diversification: It Applies to Advertising, too.

I was sitting with my financial planner one day, and he was talking about market fluctuations, stability, risks, growth, equity, blah,...

Marketing Budget Planning - To Cut or Not to Cut?

For businesses working on a calendar fiscal year, the stress of the holiday season is nothing compared to the stress of planning budgets...

Should we use Digital or Traditional Advertising?

The answer is … yes, please! If you are a business owner or marketing executive, I’m fairly certain that you have pondered this very...

Balancing Life – It’s a Three Legged Stool

Many years ago while I was in outside sales for a local television affiliate I had a Sales Manager who often used analogies to relate his...

Going the Extra Step

Maybe I’ve gotten more sensitive to the little things as I’ve grown older. Maybe I’m just more in tune to what other businesses do to...