The Monarch

Media Blog

Marketing vs Branding vs Advertising – What’s the Difference?

The terms marketing, branding and advertising are often used interchangeably. However, branding and advertising are actually a part of...

Diversification: It Applies to Advertising, too.

I was sitting with my financial planner one day, and he was talking about market fluctuations, stability, risks, growth, equity, blah,...

Marketing Budget Planning - To Cut or Not to Cut?

For businesses working on a calendar fiscal year, the stress of the holiday season is nothing compared to the stress of planning budgets...

How to Sustain Your Brand During COVID

Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” If you look back through...

Should we use Digital or Traditional Advertising?

The answer is … yes, please! If you are a business owner or marketing executive, I’m fairly certain that you have pondered this very...

Word of Mouth Advertising: Is it Enough?

There’s a lot to be said regarding the power of word of mouth (WOM) advertising and how it can help a business grow. All a business owner...

Going the Extra Step

Maybe I’ve gotten more sensitive to the little things as I’ve grown older. Maybe I’m just more in tune to what other businesses do to...