Diversification: It Applies to Advertising, too.
I was sitting with my financial planner one day, and he was talking about market fluctuations, stability, risks, growth, equity, blah,...
The Monarch
Media Blog
Marketing Budget Planning - To Cut or Not to Cut?
For businesses working on a calendar fiscal year, the stress of the holiday season is nothing compared to the stress of planning budgets...
How to Sustain Your Brand During COVID
Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” If you look back through...
Your Customer Won’t Come Looking for You
When it comes to advertising, one of the biggest challenges business owners and marketing executives face is a common one: Where do they...
Should we use Digital or Traditional Advertising?
The answer is … yes, please! If you are a business owner or marketing executive, I’m fairly certain that you have pondered this very...
Word of Mouth Advertising: Is it Enough?
There’s a lot to be said regarding the power of word of mouth (WOM) advertising and how it can help a business grow. All a business owner...
5 Most Common Advertising Mistakes
Have you ever heard the John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”...
Balancing Life – It’s a Three Legged Stool
Many years ago while I was in outside sales for a local television affiliate I had a Sales Manager who often used analogies to relate his...
Our Quest for Effective Social Media
Providing content for Social Media — relevant content that is — starts with knowing who you are talking to in your posts. For example,...