For businesses working on a calendar fiscal year, the stress of the holiday season is nothing compared to the stress of planning budgets...

Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” If you look back to...

When it comes to advertising, one of the biggest challenges business owners and marketing executives face is a common one: Where do they...

The answer is … yes, please! If you are a business owner or marketing executive, I’m fairly certain that you have pondered this very...

There’s a lot to be said regarding the power of word of mouth (WOM) advertising and how it can help a business grow. All a business owner...

Have you ever heard the John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”...

Many years ago while I was in outside sales for a local television affiliate I had a Sales Manager who often used analogies to relate his...

Providing content for Social Media — relevant content that is — starts with knowing who you are talking to in your posts. For example,...

Maybe I’ve gotten more sensitive to the little things as I’ve grown older. Maybe I’m just more in tune to what other businesses do to...